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5 Examples of Mid-Funnel Content Done Right
Mid-funnel content doesn’t get the fanfare it deserves. Maybe that’s because it’s a little harder to measure. The metrics are clear for the top-of-funnel stuff (shares, page views) and for the...
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The Top SaaS Conferences to Attend in 2022
In-person events are back in 2022, and with virtual summits also being scheduled, there’s no shortage of conferences for SaaS founders and executives to choose from. Whether you’re looking to find a...
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AI and Content Marketing: Could a Robot Write Your Next Blog Post?
Do you still need us? Or could a robot create engaging, share-worthy content at a much more affordable price? If I were a B2B marketing manager with one eye on the budget, I’d know which outcome I’d be...
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An Epic Presence Guide to the Top SaaS Blogs
There’s never been a better time to build and grow a SaaS business. Not only are there an enormous number of tools and funds to supercharge your growth, but there’s also a wealth of educational...
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How To Create the Perfect SaaS Product Comparison Page
Competitor comparison pages present an open and honest evaluation of your SaaS product and your competitors. They’re a proven way to increase high-intent search traffic and convert those potential...
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What Triggers The Need For New B2B Software?
What triggers a software buying decision? All software buyers fall into one of two categories: Early Adopters: Companies who proactively seek new and better solutions at all times. Stalwarts: Companies...
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12 of the Best SaaS Marketing Books
It’s no secret that you can grow a SaaS business faster when you learn from the mistakes and insights of people who have done it before. The SaaS industry, in particular, is ripe with online content....
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25 Software Companies in Chicago Doing Awesome Things
As the third-largest city in the country, it’s no surprise Chicago is home to some of the world’s largest companies. McDonald’s, Boeing and Mondelez all call Chicago home. While the city is known for...
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Checklist: The 4 Elements Your SaaS Website Should Have
When you’re a software-as-a-service company, your website is your shop window. You can have the best product and marketing strategy in the world, but you’ll always struggle to convert visitors to...
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When does the search for B2B software really begin?
When does the search really begin? After the need arises, it takes a long time for the company to act. According to our recent study, it takes an average of two and half months before a company even...
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Portland Software Companies We Are Keeping an Eye On
Known as the Silicon Forest, Portland is seeing a new generation of software companies coming into their own. This next generation of software startups is taking advantage of the cloud, the Internet of...
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Will Web3 Eat the SaaS Industry?
Software is eating the world, Marc Andreessen famously said in 2011. Eleven years on, is there an even bigger predator coming for the software industry? Web3, a new iteration of the internet, promises...
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How do SaaS companies find their TRUE competition?
Getting on the short list The software buyers we surveyed typically consider four to six pieces of software seriously. How can you ensure you are on that list of serious contenders? Action Item: If you...
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How To Nail a SaaS Product Demo in 5 Steps
What’s the first thing SaaS buyers do when they want to narrow their shortlist of potential solutions? They book a product demo. While you, fellow SaaS marketer or developer, may want to get your hands...
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Check Out These Growing Denver Software Companies
Denver remains one of the fastest-growing and most popular cities in the nation. Between 2010 and 2019, the city’s population grew by more than 21 percent, according to the United States Census Bureau....
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15 High Authority Guest Posting Sites for SaaS Brands
Guest posting is one of the best ways to boost your domain authority, increase traffic and improve your search rankings. For some, the hardest part of guest posing is writing the articles. For others,...
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What Do B2B Software Buyers Want From Product Demos?
Once you are on the short list Scheduling a product demo is the most popular next step. Starting a free trail is the least popular. Other surveys have shown that the most profitable buyers want to get...
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The SaaS Buyer’s Journey: Discovering New Solutions
The internet has fundamentally transformed how B2B decision-makers find and select software solutions. Cold callers still exist, but it’s easier than ever to network with peers, find content via Google...
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How to understand B2B software buyers’ internal process
What is the buyer’s internal process? Most of these buyers (89%) have a documented process for purchasing software that follows a path from identifying a need to implementation. This is especially true...
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21 Top SaaS Influencers to Follow on Twitter in 2022
While there may be many things to dislike about Twitter, the SaaS sector is not one of them. Twitter is a treasure trove for any SaaS entrepreneur or marketer looking for advice and strategies on...
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