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Empathy Mapping in Marketing: 4 Steps to Success
Empathy maps are often underused by marketers. In a discipline where success depends on being able to appeal to your customers’ needs, wants and desires, marketing departments should be doing all they...
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Ethics and Tech Entrepreneurship: Why ‘Don’t Be Evil’ Isn’t Good Enough
For many years, ethics was a background question in tech, if it came up at all. Software developers and tech entrepreneurs focused on solving engineering or coding problems, creating functional...
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Listen to These Top SaaS Podcasts For Key Industry Insights
Podcasts have become one of the top content platforms in the past few years. They offer flexibility in that you can listen to them in the car or at the gym and diversity in their content and length....
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Our Pick: The Top 13 SaaS YouTube Channels to Follow
One of the best things about the internet is that you are never learning alone. You can choose how you want to learn — through podcasts, blogs or video content — and find people who have asked the same...
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The Top SaaS Conferences to Attend in 2021
Even 2020 couldn’t stop the growth of SaaS. Gartner predicted the industry to grow 10.5 percent over the year, while in its 2020 State of the Cloud report, Flexera wrote that SaaS was top priority for...
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SaaStr Build 2021: Everything You Need to Know
SaaStr is well-known for its series of annual events and 2021 promises to be no different. The first remote conference on the list is SaaStr Build, for founders and executives who want to get their...
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All About #BoS2021: The Business of Software Online Spring Conference
If you’re building a software company, few conferences should be higher on your list than the upcoming Business of Software Online Spring Conference. This remote version of Business of Software’s...
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#mtpcon Digital APAC: A Guide for Attendees
Are you a product-focused entrepreneur, developer, or marketer looking globally? Then we have the SaaS conference for you. Mind the Product’s series of remote digital conferences is heading to the APAC...
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How CRM Budgets Are Changing (CRM Study: Part 1)
There Is Plenty of Budget to Be Earned in This Market. Sixty percent of respondents said their companies were planning to invest more money into CRM technology in the coming years. What’s more, another...
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What CRM Buyers Need To Switch Providers (CRM Study: Part 2)
SMBs Switch CRMs for Better Features The next section will touch on this further, but features are important for CRM buyers. According to our data, 44.4 percent of companies that did switch CRMs at...
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The CRM Features Users Care About Most (CRM Study: Part 3)
SMBs Make Their CRMs Work Hard Many of the people we surveyed indicated that their teams were bending their CRMs to the company’s needs. A clear majority of respondents (62.5 percent) said their teams...
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The 1 Thing More Important Than Feature Set (CRM Study: Part 4)
Decision Makers Look For CRMs That Are Easy to Use Even though a CRM’s features drive much of a team’s decision to switch software, it’s ease of use tops the list of factors people look for when...
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How CRM Buyers Make The Final Decision (CRM Study: Part 5)
Half of Decision Makers Will Want to Get in the Weeds on a Product Demo Here is where a major split emerges between the types of CRM buyers in this market. Nearly half (48.5 percent) of respondents...
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COVID’s Impact on Education Technology [Infographic]
COVID’s impact on education technology cannot be understated. Parents and students had to adapt to remote learning. Educators had to adjust their lesson plans to teach online. Classroom activities that...
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5 Content Marketing Strategies to Promote Your New SaaS Product
Content marketing is a powerful and proven SaaS marketing strategy. It’s effective whether you’re a startup with a small budget or an enterprise company using advanced strategies. In particular,...
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Video 1: How software buyers learn about new software
Are you focusing your software marketing efforts in the right places? Awareness takeaways Review sites and events (including online events) ranked very highly as places where B2B software buyers learn...
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Video 2: Events and marketplaces! (Key finding, must watch)
Our survey found that a substantial number of folks use events (including online/virtual events) to learn about new software. They want quality content Here’s a peek at why SMB decision-makers sign up...
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Video 3: The product demo and final decision
The product demo Software developers like to get their hands dirty and try new software out. Your buyers are different, though. They want to talk to someone. 42% say that once they have a list of...
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Any Company That Publishes Content Needs a Thoughtful, Inclusive Style Guide
Why does your style guide matter? Brand consistency is probably the first thing that springs to mind. Anyone who has worked in marketing has seen (and probably ignored) brand guideline books telling us...
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4 Steps to Creating an Engaging Content Calendar in Any Vertical
You’ve been putting it off for ages, haven’t you? I’ll bet even reading this article about creating a content calendar is making you sweat. But, honestly, creating a content calendar is in your best...
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