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What’s going on behind the scenes of a significant SaaS purchase?
What else goes on behind the scenes? Word of mouth is key, but whose opinions matter most? Co-workers and peers. Consider building a piece of content that can help guide the internal conversations....
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How to Get the Best Ideas From Your Subject Matter Experts
Subject matter experts (SMEs) are authoritative voices in your industry: founders, head of product, COO. But importantly, they usually are not in charge of creating marketing campaigns or writing blog...
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How long does it take B2B SaaS buyers to make a decision?
How long does the search take? Once the search is underway, it takes an average of over two months to make a decision on a new piece of software. (NOTE: This data point refers to how long the search...
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14 Guest Post Targets for EdTech Brands
Guest posting is as important for an education technology company as it is for a software as a service brand. And just like with the SaaS industry, there are plenty of edtech guest post publishers that...
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25 Wisconsin Software Companies to Watch
They say the best ideas happen over a round of beers with friends, so it’s no surprise that Milwaukee and the surrounding areas are becoming a hub for great disruptive ideas. From legal and health...
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15 Leading Work Tech Publications
In a fast-moving sector like work tech, blogs, websites and other online publications play a crucial role in the flow of information. Reading them is essential to stay on top of the latest trends....
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Marketing Work Tech: Your Customers’ Culture Can Be Your Key to Growth
What are the most important things to your customers? It may not be your platform’s features or how well your SaaS platform solves their pain points. Surprisingly, it might be how well you align with...
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3 Pain Points HR Leaders Will Look to Solve in 2023
The last three years have seen a drastic change in the function of HR, and the expectations placed on HR leaders. The pressure on these teams will only ratchet up further in 2023. Work tech CMOs have...
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3 Companies Building the Infrastructure for Global Remote Work
Global remote work presents nuanced challenges: How do you remain compliant when paying employees who live in a different country? How do you facilitate a culture of collaboration beyond what Zoom...
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4 Startups Helping Companies Navigate Recruitment After the Great Reshuffle
In early 2022, LinkedIn COO Daniel Shapero wrote that nearly 6 in 10 employees were either actively looking for a new job or beginning to consider it. This was around the peak of what got called The...
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4 Work Tech Companies Doing LinkedIn Right
Over the last several months, the EP team has been working on a fun stealth project on work tech companies doing LinkedIn really well. This involves collecting tons of data on marketing campaigns in...
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Conference Preview: 13 Talks We’re Excited for at UNLEASH America
At the end of April, I’ll be heading to Las Vegas for UNLEASH America 2023’s International Festival of HR. This is one of the best conferences anywhere for HR leaders to connect and share ideas. I’m...
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HR Tech Adoption: How to Connect With Employees Who Don’t Want New Software
“We’ve always done it this way.” “We don’t need new software.” There’s a reason change management exists. Companies and their leadership have to manage people and processes whenever new changes get...
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How CMOs Can Push For Long-Term Strategy Over Short-Term Wins
Chief marketing officers today are facing pressure from all directions. In late 2022, Katie Hicks at Marketing Brew reported that the average CMO held their job for about 40 months. CMOs already had...
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The AI Revolution is Coming to Healthcare – Are You Ready?
We all know artificial intelligence (AI) is transforming industries across the board. But few realize just how profoundly it will reshape healthcare in the coming years. As a healthcare leader, you...
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