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Can Slow Journalism Save Us From Hyper-Sensationalized Reporting?
As content has become easier than ever to create and distribute, the pressure to do so has increased, and so has the demand for attention from the public at large. “Twenty years ago media experts were...
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2020 Elections: Should We Trust Social Media to Do Better This Time?
In 2016, voters in multiple countries around the world were targeted on social media to a degree never seen before. Russian-sponsored fake accounts, misleading social posts and illegally acquired...
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Race to the Bottom: A Brief History of Journalism’s Struggle with Free Content
In the late 1990s, we all bought into a world in which high-quality news coverage would be made freely available and supported solely by print ads. This free content spurred a revolution in how...
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Paying for Journalism: Why Paywalls Are Ineffective (and Maybe Harmful)
Paywalls don’t work all that well. And they don’t make that much money. And they are annoying. And there are a host of other potential problems when publishers deploy them. Still, reporters and...
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Case Study: What Happens When You Rank for a Niche Keyword?
The whole game that SEO people play revolves around getting content to rank for keywords. Get yourself on the first page of Google search results for a relevant keyword, and you funnel targeted traffic...
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Paying for Journalism: 4 Possible Upgrades to Advertising and Paywalls
As we’ve discussed, paywalls are not the best way to pay for journalism. The good news is there are several alternative revenue options already in use. The bad news is no one can agree on what the best...
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SaaStock 2019 Speakers: 15 Talk You Don’t Want to Miss
SaaStock returns to Dublin in 2019 for the organization’s flagship conference. Held over three days — from October 14 through October 16 — the conference is packed with talks, bootcamps, panel...
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SaaStock 2019 Workshops and Events to Check Out in Dublin
Dublin 2019 SaaStock is brimming with world-class speakers. Listening to industry leaders isn’t the only way you can grow your business in Dublin this October 14-16. There are all-day bootcamps,...
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Audience First: Engaging Content Must Be Empathic Above All Else
Letting go is sometimes the hardest part of content marketing. If you’ve ever founded a company, been a CMO or helped build a brand, you know the feeling. You’ve devoted so much time, energy and...
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How to Tell Brand Stories When No One Believes Anything Anyone Says Anymore
We don’t live in a “post-truth” world. And yet, there is plenty of evidence that we do. Claims of “fake news” dog reporters daily. Bad-faith actors find ways to dominate conversations online. Armies of...
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Couldn’t You Just Hire a Writer Instead of Paying a Content Marketing Agency?
When we are discussing new projects with potential clients, we often get asked, “Why shouldn’t I just hire a writer to do this?” Granted, our fees can roughly equate to a staff writer’s monthly salary,...
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The 3 Groups We Talk About When We Say ‘Audience’
In a previous post, I talked about why it’s important for businesses to publish 101-level, kinda-obvious content because that’s exactly the type of information their audiences need. But that advice...
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Is Digital Media Really as Green as We Think?
We worry about emissions from car journeys and flights. We worry about the damage our diets do to the environment. We even worry that using too much paper contributes to deforestation. But few of us...
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Digital Truth: How Fact-Checkers Try to Wrangle Lies on Social Media
Scrolling through your Facebook feed, it can feel like there’s no end to the fake news epidemic. A misquoted former president here, a meme refuting climate change there. Often, it seems the only way to...
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From Uncanny Valley to Friendly Neighbor: These 5 AIs Are Surprisingly Lifelike
The term “uncanny valley” describes those human representations that are close to lifelike, but just far enough away to cause a sense of unease or revulsion in human onlookers. “The idea is that, as...
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How Anonymous, Wikileaks and Hacktivism Have Shaped Public Discourse
The internet has changed how we protest. Not only can people with common morals and goals now coordinate more quickly than ever before, but new connections and tools also make it easier for people to...
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Can You Trust What You Read? There’s an App For That
We live in an era awash with information. Ninety percent of the data on the internet has been created since 2016; more than a million new social media accounts are created each day, generating...
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Navigating the Media Today: Can We Learn to Spot Deepfakes?
A few years ago, the term “deepfake” didn’t even exist. Then, in May 2019, AI startup Dessa released an AI-generated version of podcaster Joe Rogan. Dubbed “Faux Rogan,” the deepfake’s words were based...
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Are the Media Morally Obligated to Stop the Spread of Fake News?
The 2016 U.S. presidential election set off a firestorm of rage against media companies for their culpability in spreading fake news and misinformation during the election. While 2016 certainly wasn’t...
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Why Accessibility Matters in Web Design and Media Production
If a website launches and no one can access it, did it really launch? This refashioning of the popular Zen koan may seem silly, but it’s a serious question in a world where people increasingly...
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