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Sponsored Content 101: What You Should Know About Content as Native Advertising
Sponsored content has become the go-to paid media tactic for many brands, and for good reason — it can be incredibly effective. The problem, however, is sponsored content comes with a bit of a...
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Inbound Inspiration: 20 Marketing Newsletters You Should Be Reading
Email newsletters have the potential to be truly awesome. With deep, meaningful content and a strong understanding of what’s relevant to your readers, they’re a powerful way to build relationships....
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50 Social Media Experts With Great Feeds on Twitter
A few years ago, it seemed like every tenth person was a “social media manager.” All you needed was a Twitter account, a Facebook login, and the ability to convince companies you could run their...
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4 Tips to Outsource Blogging Services for Your Content
By 2020, the average customer will manage 85% of their transactions without human interaction. While you might have all of the answers and your team surely has years — and even decades — of sales...
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How Content Marketers Can Prove Their Value Through Attribution Models
Attribution continues to be one of the biggest challenges facing influencer marketing. While analytics channels from Google, Facebook, Coremetrics and elsewhere continue to develop new algorithms for...
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How B2B Brands Can Add Real Personality to Their Social Channels
There is a lot of bad social media marketing in the world, especially in the B2B sector. In fact, according to the Content Marketing Institute, 93 percent of B2B marketers use social media as the main...
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Trust is the Key to Influencer Marketing. And There Are No Shortcuts to...
The marketing universe tends to make complete sense to everyone who works in it, but sounds like jumble with too many acronyms to outsiders. When we all visit family for the holidays or go on a first...
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Get Leads by Out-Hustling the Competition [Infographic]
A small business’ growth is often limited by its business development team’s ability to generate leads. That’s because, for all of the relationships you can build via inbound marketing, there is still...
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Why Instagram Influencers Are the Next Frontier for Small Businesses in 2017
Instagram has become a go-to social media platform for young people and brands trying to connect with young people. More than 55% of total Instagram users are younger than 30, which means it skews...
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How to Map Your Customer Journey in a Way All Your Employees Can Use
Most companies have a vague idea of how their customers transition through the sales funnel — or at least how they want their customers to go through the funnel — but few have a concrete map that...
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How Ad Blockers Grew the Native Advertising Industry And Gave Brands a New Voice
The Internet is at a crossroads. After most digital media companies built a business model based around selling advertising in exchange for content, audiences are revolting. Internet users believe...
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Portland Software Companies We Are Keeping an Eye On in 2017
Known as the Silicon Forest, Portland is seeing a new generation of software companies coming into their own. This next generation of software startups is taking advantage of the cloud-based platform...
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25 Wisconsin Software Companies to Watch in 2017
They say the best ideas happen over a round of beers with friends, so it’s no surprise that Milwaukee and the surrounding areas are becoming a hub for great disruptive ideas. From legal and health...
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Check out These Growing Denver Software Companies
Denver is one of the fastest-growing cities in the nation. In 2015, the population grew by more than two percent, or 58,000 residents. Frankly, it’s no surprise why. Denver has the Colorado Rockies...
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4 Tips to Outsource Blogging Services for Your Content
By 2020, the average customer will manage 85% of their transactions without human interaction. While you might have all of the answers and your team surely has years — and even decades — of sales...
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25 Austin Software Companies Doing Exciting Work Locally and Nationally
There are a lot of exciting things happening in Austin if you’re in the software and technology industries. Dozens of startups are eagerly hiring employees to keep up with their rapid growth, while...
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Silicon Prairie: 25 Plains States Startups You Should Have on Your Radar
You don’t have to set up offices in San Francisco or New York to draw attention from the tech scene. Plenty of startups are finding success in the Silicon Prairie, which refers to startups in...
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Global Reach, Local Inspiration: 25 Awesome Boston Startups
The startup scene in Boston is deeply rooted in the local community. Young people are creating software tools and apps to help the next generation of students get into Harvard or MIT, while tech...
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4 Tips to Outsource Blogging Services for Your Content
By 2020, the average customer will manage 85% of their transactions without human interaction. While you might have all of the answers and your team surely has years — and even decades — of sales...
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Celebrating Seattle Tech: 25 Seattle Startups to Watch
Seattle has one of the country’s richest startup cultures. More than a few companies born in Seattle, like DocuSign and Redfin, have grown into become well-known brands. The city is showing no signs...
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